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Healthy choice : the effect of simplified point-of-sale nutritional information on consumer food choice behavior
Nikolova, Hristina; Inman, J. Jeffrey - In: Journal of marketing research : JMR 52 (2015) 6, pp. 817-835
Persistent link: https://www.econbiz.de/10011421726
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Anchoring in payment : evaluating a judgmental heuristic in field experimental settings
Jung, Minah H.; Perfecto, Hannah; Nelson, Leif D. - In: Journal of marketing research : JMR 53 (2016) 3, pp. 354-368
Persistent link: https://www.econbiz.de/10011502926
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Feeling love and doing more for distant others : specific positive emotions differentially affect prosocial consumption
Cavanaugh, Lisa A.; Bettman, James R.; Luce, Mary Frances - In: Journal of marketing research : JMR 52 (2015) 5, pp. 657-673
Persistent link: https://www.econbiz.de/10011349865
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How experience variety shapes postpurchase product evaluation
Etkin, Jordan; Sela, Aner - In: Journal of marketing research : JMR 53 (2016) 1, pp. 77-90
Persistent link: https://www.econbiz.de/10011450379
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Advertising spillovers : evidence from online field experiments and implications for returns on advertising
Sahni, Navdeep S. - In: Journal of marketing research : JMR 53 (2016) 4, pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
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Individual differences in marketing placebo effects : evidence from brain imaging and behavioral experiments
Plassmann, Hilke; Weber, Bernd - In: Journal of marketing research : JMR 52 (2015) 4, pp. 493-510
Persistent link: https://www.econbiz.de/10011337507
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Effects of Internet display advertising in the purchase funnel : model-based insights from a randomized field experiment
Hoban, Paul R.; Bucklin, Randolph E. - In: Journal of marketing research : JMR 52 (2015) 3, pp. 375-393
Persistent link: https://www.econbiz.de/10011292880
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Giving against the odds : when tempting alternatives increase willingness to donate
Savary, Jennifer; Goldsmith, Kelly; Dhar, Ravi - In: Journal of marketing research : JMR 52 (2015) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10010526412
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Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew; Kumar, V. - In: Journal of marketing research : JMR 52 (2015) 2, pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
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A bounded rationality model of information search and choice in preference measurement
Yang, Liu; Toubia, Olivier; Jong, Martijn G. de - In: Journal of marketing research : JMR 52 (2015) 2, pp. 166-183
Persistent link: https://www.econbiz.de/10010526564