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How experience variety shapes postpurchase product evaluation
Etkin, Jordan; Sela, Aner - In: Journal of marketing research : JMR 53 (2016) 1, pp. 77-90
Persistent link: https://www.econbiz.de/10011450379
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Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts
Baumgartner, Hans; Weijters, Bert; Pieters, Rik - In: Journal of marketing research : JMR 55 (2018) 6, pp. 869-883
Persistent link: https://www.econbiz.de/10011971270
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Eliciting preference for complex products : a web-based upgrading method
Park, Young-hoon; Ding, Min; Rao, Vithala R. - In: Journal of marketing research : JMR 45 (2008) 5, pp. 562-574
Persistent link: https://www.econbiz.de/10003770576
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Is your product on the right side? : the "location effect" on perceived product heaviness and package evaluation
Deng, Xiaoyan; Kahn, Barbara E. - In: Journal of marketing research : JMR 46 (2009) 6, pp. 725-738
Persistent link: https://www.econbiz.de/10003926905
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Benefits leader reversion : how a once-preferred product recaptures its standings
Carlson, Kurt A.; Meloy, Margaret G.; Lieb, Daniel - In: Journal of marketing research : JMR 46 (2009) 6, pp. 788-797
Persistent link: https://www.econbiz.de/10003927142
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A conjoint approach for consumer- and firm-level brand valuation
Ferjani, Madiha; Jedidi, Kamel; Jagpal, Sharan - In: Journal of marketing research : JMR 46 (2009) 6, pp. 846-862
Persistent link: https://www.econbiz.de/10003927150
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The double-edged sword of signaling effectiveness : when salient cues curb postpurchase consumption
Zhu, Meng; Billeter, Darron M.; Inman, J. Jeffrey - In: Journal of marketing research : JMR 49 (2012) 1, pp. 26-38
Persistent link: https://www.econbiz.de/10009507252
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Estimating the value of brand-image associations : the role of general and specific brand image
Sonnier, Garrett; Ainslie, Andrew - In: Journal of marketing research : JMR 48 (2011) 3, pp. 518-531
Persistent link: https://www.econbiz.de/10009161355
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Discovering how advertising grows sales and builds brands
Bruce, Norris I.; Peters, Kay; Naik, Prasad A. - In: Journal of marketing research : JMR 49 (2012) 6, pp. 793-806
Persistent link: https://www.econbiz.de/10009688816
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Spotlights, floodlights, and the magic number zero : simple effects tests in moderated regression
Spiller, Stephen A.; Fitzsimons, Gavan J.; Lynch, John G.; … - In: Journal of marketing research : JMR 50 (2013) 2, pp. 277-288
Persistent link: https://www.econbiz.de/10009737766