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TV channel search and commercial breaks
Yao, Song; Wang, Wenbo; Chen, Yuxin - In: Journal of marketing research : JMR 54 (2017) 5, pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
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Effects of Internet display advertising in the purchase funnel : model-based insights from a randomized field experiment
Hoban, Paul R.; Bucklin, Randolph E. - In: Journal of marketing research : JMR 52 (2015) 3, pp. 375-393
Persistent link: https://www.econbiz.de/10011292880
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Observer effects of punishment in a distribution network
Wang, Danny T.; Gu, Flora Fang; Dong, Maggie Chuoyan - In: Journal of marketing research : JMR 50 (2013) 5, pp. 627-643
Persistent link: https://www.econbiz.de/10010195937
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Fairness ideals in distribution channels
Cui, Tony Haitao; Mallucci, Paola - In: Journal of marketing research : JMR 53 (2016) 6, pp. 969-987
Persistent link: https://www.econbiz.de/10011648419
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Healthy choice : the effect of simplified point-of-sale nutritional information on consumer food choice behavior
Nikolova, Hristina; Inman, J. Jeffrey - In: Journal of marketing research : JMR 52 (2015) 6, pp. 817-835
Persistent link: https://www.econbiz.de/10011421726
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Anchoring in payment : evaluating a judgmental heuristic in field experimental settings
Jung, Minah H.; Perfecto, Hannah; Nelson, Leif D. - In: Journal of marketing research : JMR 53 (2016) 3, pp. 354-368
Persistent link: https://www.econbiz.de/10011502926
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Feeling love and doing more for distant others : specific positive emotions differentially affect prosocial consumption
Cavanaugh, Lisa A.; Bettman, James R.; Luce, Mary Frances - In: Journal of marketing research : JMR 52 (2015) 5, pp. 657-673
Persistent link: https://www.econbiz.de/10011349865
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How experience variety shapes postpurchase product evaluation
Etkin, Jordan; Sela, Aner - In: Journal of marketing research : JMR 53 (2016) 1, pp. 77-90
Persistent link: https://www.econbiz.de/10011450379
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Advertising spillovers : evidence from online field experiments and implications for returns on advertising
Sahni, Navdeep S. - In: Journal of marketing research : JMR 53 (2016) 4, pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
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Individual differences in marketing placebo effects : evidence from brain imaging and behavioral experiments
Plassmann, Hilke; Weber, Bernd - In: Journal of marketing research : JMR 52 (2015) 4, pp. 493-510
Persistent link: https://www.econbiz.de/10011337507