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Consumer behaviour
343
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Journal of marketing research : JMR
Journal of retailing and consumer services
1,996
Journal of business research : JBR
1,973
International journal of consumer studies
765
International journal of hospitality management
742
Psychology & marketing
665
NBER working paper series
610
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Working paper / National Bureau of Economic Research, Inc.
534
SpringerLink / Bücher
479
NBER Working Paper
475
Management science : journal of the Institute for Operations Research and the Management Sciences
408
Asia Pacific journal of marketing and logistics
405
The journal of product & brand management
396
European journal of marketing : EJM
363
The journal of brand management : an international journal
356
Journal of retailing
353
Technological forecasting & social change : an international journal
352
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
335
Tourism management : research, policies, practice
330
Journal of marketing management : MM
327
Journal of travel and tourism marketing
327
Journal of international consumer marketing
314
Marketing letters : a journal of research in marketing
313
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
309
International journal of retail & distribution management
308
Journal of marketing communications
303
Journal of marketing
301
Journal of fashion marketing and management
294
Cogent business & management
292
Journal of the Academy of Marketing Science
291
The international review of retail, distribution and consumer research
291
The journal of consumer marketing
285
Journal of business ethics : JOBE
284
Journal of consumer behaviour : an international research review
284
Telecommunications policy : the international journal of digital economy, data sciences and new media
280
International journal of contemporary hospitality management
270
The journal of services marketing
268
European journal of operational research : EJOR
261
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ECONIS (ZBW)
366
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1
Multitier store brands and channel profits
Amaldoss, Wilfred
;
Shin, Woochoel
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 754-767
Persistent link: https://www.econbiz.de/10011421696
Saved in:
2
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
3
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
4
How sales taxes affect customer and firm behavior: the role of search on the
Internet
Anderson, Eric T.
;
Fong, Nathan M.
;
Simester, Duncan
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 229-239
Persistent link: https://www.econbiz.de/10003965460
Saved in:
5
Attributing conversions in a multichannel online marketing environment : an empirical model and a field experiment
Li, Hongshuang
;
Kannan, P. K.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010349040
Saved in:
6
Distribution intensity and new car choice
Bucklin, Randolph E.
;
Siddarth, S.
;
Silva-Risso, Jorge M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 473-486
Persistent link: https://www.econbiz.de/10003756359
Saved in:
7
Clicks as a healthy alternative to bricks : how online grocery shopping reduces vice purchases
Huyghe, Elke
;
Verstraeten, Julie
;
Geuens, Maggie
;
Van …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 61-74
Persistent link: https://www.econbiz.de/10011650423
Saved in:
8
Driving online and offline sales : the cross-channel effects of traditional, online display, and paid search advertising
Dinner, Isaac M.
;
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 527-545
Persistent link: https://www.econbiz.de/10010489719
Saved in:
9
The cue-of-the-cloud effect : when reminders of online information availability increase purchase intentions and choice
Bhargave, Rajesh
;
Mantonakis, Antonia
;
White, Katherine
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 699-711
Persistent link: https://www.econbiz.de/10011600543
Saved in:
10
Effects of
Internet
display advertising in the purchase funnel : model-based insights from a randomized field experiment
Hoban, Paul R.
;
Bucklin, Randolph E.
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 375-393
Persistent link: https://www.econbiz.de/10011292880
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