Hawaldar, Iqbal Thonse; Ullal, Mithun S.; Sarea, Adel M.; … - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-15
of outbound digital marketing in B2B markets is concerned. The research builds a model based on brand and consumer … marketing efforts by the start-ups operating in South Asia. The multivariate time series analyzed in identifying simultaneous …. The results prove that sales are greatly influenced by digital media, and outbound marketing efforts, predominantly word …