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Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin; Rim, Hyejoon - In: Journal of promotion management : JPM 24 (2018) 4, pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
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The interaction effects of social norms and dissatisfaction toward drinking on willingness to visit and comment on binge drinking prevention Facebook
Lee, Yoon-Joo; Ahn, Hoyoung - In: Journal of promotion management : JPM 23 (2017) 6, pp. 813-833
Persistent link: https://www.econbiz.de/10011799611
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Understanding "native advertising" from the perspective of communication strategies
Wang, Ye; Li, You - In: Journal of promotion management : JPM 23 (2017) 6, pp. 913-929
Persistent link: https://www.econbiz.de/10011799633
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Same but different : perceptions of integrated marketing communication among marketing communication partners in Australia
Kerr, Gayle; Drennan, Judy - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 6-24
Persistent link: https://www.econbiz.de/10003974779
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Syntax complexity and presentation order as determinants of comprehension in print advertisements
Jae, Haeran - In: Journal of promotion management : JPM 16 (2010) 4, pp. 522-532
Persistent link: https://www.econbiz.de/10008825713
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Pointing out differences : consumer evaluations of comparative information across product types
Pant, Anurag; Hsieh, Yi-ching; Lee, Monle; Shen, Chung-han - In: Journal of promotion management : JPM 20 (2014) 3, pp. 390-409
Persistent link: https://www.econbiz.de/10010399894
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Is corporate advertising effective in a crisis? : the effects of crisis type and evaluative tone of news coverage
Kim, Sojung; Choi, Sejung Marina - In: Journal of promotion management : JPM 20 (2014) 2, pp. 97-114
Persistent link: https://www.econbiz.de/10010373184
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An investigation of Egyptian consumers’ attitudes toward ethical issues in advertising
Mostafa, Mohamed M. - In: Journal of promotion management : JPM 17 (2011) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10009238594
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Responses toward corporate crisis and corporate advertising
Kim, Sojung; Atkinson, Lucy Jane - In: Journal of promotion management : JPM 20 (2014) 5, pp. 647-665
Persistent link: https://www.econbiz.de/10010467257
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Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna; Kitchen, Philip J.; Panopoulos, … - In: Journal of promotion management : JPM 22 (2016) 5, pp. 719-734
Persistent link: https://www.econbiz.de/10011632017