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Communicating with nonprofit publics in China : applying the RISP model to prosocial intentions
Xiao, Anli; Overton, Holly; Li, Ruobing - In: Journal of promotion management : innovations in … 25 (2019) 1, pp. 82-107
Persistent link: https://www.econbiz.de/10012179015
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A content analysis of corporate blogs to identify communications strategies, objectives and dimensions of credibility
Colton, Deborah A.; Poploski, Sharon P. - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 609-630
Persistent link: https://www.econbiz.de/10012179048
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Dialogic communication and thought leadership : twitter use by public relations agencies in the United States
Thelen, Patrick D.; Robinson, Katy L.; Yue, Cen April; … - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 27-49
Persistent link: https://www.econbiz.de/10012385166
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Mobile communication and seniors : an exploratory study on their consumption of apps
Fernández-Lores, Susana; Marquez, Juan Antonio; … - In: Journal of promotion management : innovations in … 27 (2021) 7, pp. 952-970
Persistent link: https://www.econbiz.de/10012621780
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CSR web communication in controversial industries : the example of chemical companies based in post-communist countries
Tetrevova, Libena; Paták, Michal; Kyrylenko, Iryna - In: Journal of promotion management : innovations in … 27 (2021) 4, pp. 562-584
Persistent link: https://www.econbiz.de/10012497686