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Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint; Rowley, Jennifer - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
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Email marketing in the era of the empowered consumer
Hartemo, Mari - In: Journal of research in interactive marketing : … 10 (2016) 3, pp. 212-230
Persistent link: https://www.econbiz.de/10011567075
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A classificatory scheme for antecedents of the sources of "online brand equity"
Rana, Arunima; Bhatt, Anil; Rani, Leela - In: Journal of research in interactive marketing : … 9 (2015) 4, pp. 262-298
Persistent link: https://www.econbiz.de/10011455995
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"Man, this frustrates me" : change of consumer emotions in online discussions
Haavisto, Piia; Sandberg, Birgitta - In: Journal of research in interactive marketing : … 9 (2015) 1, pp. 70-87
Persistent link: https://www.econbiz.de/10011297931
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Exploring the role of website quality and hedonism in the formation of e-satisfaction and e-loyalty : evidence from internet users in India
Ahmed, Asad; Rahman, Obaidur; Khan, Mohammed Naved - In: Journal of research in interactive marketing : … 11 (2017) 3, pp. 246-267
Persistent link: https://www.econbiz.de/10011779157
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Need for touch and two-way communication in e-commerce
Lee, Yun Jung; Yang, Sujin; Johnson, Zachary - In: Journal of research in interactive marketing : … 11 (2017) 4, pp. 341-360
Persistent link: https://www.econbiz.de/10011813283
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Impulse buying tendencies among online shoppers in Sweden
Styvén, Maria; Foster, Tim; Wallström, Åsa - In: Journal of research in interactive marketing : … 11 (2017) 4, pp. 416-431
Persistent link: https://www.econbiz.de/10011813332
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Sales and operations planning : using the internet and internet-based tools to further supply chain intergration
Stone, Merlin David; Woodcock, Neil David - In: Journal of research in interactive marketing : … 8 (2014) 1, pp. 18-36
Persistent link: https://www.econbiz.de/10010336910
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Plenty of attitude : evaluating measures of attitude toward the site
Boostrom, Robert; Balsubramanian, Siva K.; Summey, John H. - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 201-215
Persistent link: https://www.econbiz.de/10009793420
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Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 182-200
Persistent link: https://www.econbiz.de/10009793426