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Einzelhandel
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Retail trade
9
Beziehungsmarketing
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Consumer behaviour
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Journal of retailing
Faculty & research / Insead : working paper series
158
Journal of marketing
47
Journal of the Academy of Marketing Science
32
Journal of marketing research : JMR
22
International journal of production research
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of business research : JBR
15
Harvard-Business-Manager : das Wissen der Besten
14
International journal of forecasting
11
Legends in marketing
11
Production and Operations Management
11
International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
10
Journal of international marketing
10
MSI reports : working paper series
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Harvard business review : HBR
8
International Journal of Forecasting
7
Marketing science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Marketing Science
6
Marketing research : a magazine of management and applications
6
MIT sloan management review
5
Business strategy and the environment
4
Handbook of research on customer equity in marketing
4
Homo oeconomicus
4
International journal of production economics
4
International journal of quality & reliability management
4
Journal of Business Research
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
4
Marketing accountability for marketing and non-marketing outcomes
4
Review of marketing research
4
Strategic change : SC ; briefings in entrepreneurial finance
4
The Asian economic review : journal of the Indian Institute of Economics
4
IEEE transactions on engineering management : EM
3
Journal of creating value
3
Journal of modelling in management
3
Journal of service research : JSR
3
Journal of world business : JWB
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ECONIS (ZBW)
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OLC EcoSci
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1
Retailing innovations in a globalizing retail market environment
Reinartz, Werner J.
;
Dellaert, Benedict G. C.
;
Krafft, …
- In:
Journal of retailing
87
(
2011
),
pp. 53-66
Persistent link: https://www.econbiz.de/10009269261
Saved in:
2
Reimagining personalization in the physical store
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
;
Reinartz, …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10014465653
Saved in:
3
Capturing retailers' brand and customer focus
Han, Simeng
;
Reinartz, Werner J.
;
Skiera, Bernd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 582-596
Persistent link: https://www.econbiz.de/10013270698
Saved in:
4
Maximizing profits for a multi-category catalog retailer
George, Morris
;
Kumar, V.
;
Grewal, Dhruv
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 374-396
Persistent link: https://www.econbiz.de/10010226435
Saved in:
5
Customer experience management in retailing : an organizing framework
Grewal, Dhruv
;
Levy, Michael
;
Kumar, V.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003834467
Saved in:
6
Choosing the right metrics to maximize profitability and shareholder value
Petersen, J. Andrew
;
McAlister, Leigh
;
Reibstein, David J.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 95-111
Persistent link: https://www.econbiz.de/10003834521
Saved in:
7
Leveraging distribution to maximize firm performance in emerging markets
Kumar, V.
;
Sunder, Sarang
;
Sharma, Amalesh
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 627-643
Persistent link: https://www.econbiz.de/10011422447
Saved in:
8
Future of retailer profitability : an organizing framework
Kumar, V.
;
Anand, Ankit
;
Song, Hyunseok
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 96-119
Persistent link: https://www.econbiz.de/10011704704
Saved in:
9
Revisiting the satisfaction-loyalty relationship : empirical generalizations and directions for future research
Kumar, V.
;
Pozza, Ilaria Dalla
;
Ganesh, Jaishankar
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10009781857
Saved in:
10
The Impact of Internal and External Reference Prices on Brand Choice: The Moderating Role of Contextual Variables
Kumar, V.
;
Karande, Kiran
;
Reinartz, Werner J.
- In:
Journal of retailing
74
(
1998
)
3
,
pp. 401-426
Persistent link: https://www.econbiz.de/10006627895
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