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An Examination of Deal Proneness Across Sales Promotion Types: A Consumer Segmentation Perspective
Lichtenstein, Donald R.; Burton, Scot; Netemeyer, Richard G. - In: Journal of retailing 73 (1997) 2, pp. 283-297
Persistent link: https://www.econbiz.de/10006630281
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Technical Research Note: The Effect of Double Deals on Consumer Attitudes
Low, George S.; Lichtenstein, Donald R. - In: Journal of retailing 69 (1993) 4, pp. 453-466
Persistent link: https://www.econbiz.de/10006638501
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Trip chaining behavior in multi-destination shopping trips: A field experiment and laboratory replication
Brooks, Charles M.; Kaufmann, Patrick J.; Lichtenstein, … - In: Journal of retailing 84 (2008) 1, pp. 29-38
Persistent link: https://www.econbiz.de/10008054885
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The Dilemma of Pull and Push-Price Promotions
Lichtenstein, Donald R.; Netemeyer, Richard G.; Maxham, … - In: Journal of retailing 86 (2010) 1, pp. 51-69
Persistent link: https://www.econbiz.de/10008395725
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Trip chaining behavior in multi-destination shopping trips: A field experiment and laboratory replication
Brooks, Charles M.; Kaufmann, Patrick J.; Lichtenstein, … - In: Journal of retailing 84 (2008) 1, pp. 29-39
Persistent link: https://www.econbiz.de/10008890828
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The relationships among manager-, employee-, and customer-company identification: implications for retail store financial performance
Lichtenstein, Donald R.; Netemeyer, Richard G.; Maxham, … - In: Journal of retailing 86 (2010) 1, pp. 85-93
Persistent link: https://www.econbiz.de/10003969350
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Trip chaining behavior in multi-destination shopping trips: a field experiment and laboratory replication
Brooks, Charles M.; Kaufmann, Patrick J.; Lichtenstein, … - In: Journal of retailing 84 (2008) 1, pp. 29-38
Persistent link: https://www.econbiz.de/10003732231