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Einzelhandel
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Kumar, V.
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Journal of retailing
Journal of marketing
41
Journal of the Academy of Marketing Science
25
International journal of production research
20
Journal of marketing research : JMR
19
Journal of business research : JBR
14
International journal of forecasting
11
Legends in marketing
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Production and Operations Management
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International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
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MSI reports : working paper series
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Journal of international marketing
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International Journal of Forecasting
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Harvard business review : HBR
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Marketing Science
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Marketing research : a magazine of management and applications
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Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Harvard-Business-Manager : das Wissen der Besten
5
MIT sloan management review
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Business strategy and the environment
4
Energy Policy
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Energy policy
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Homo oeconomicus
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International journal of production economics
4
International journal of quality & reliability management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Business Research
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Review of marketing research
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Strategic change : SC ; briefings in entrepreneurial finance
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Working papers / Economics Department, Massachusetts Institute of Technology (MIT)
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Energy
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Handbook of research on customer equity in marketing
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Harvard Institute of Economic Research Working Papers
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IEEE transactions on engineering management : EM
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of modelling in management
3
Journal of world business : JWB
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OLC EcoSci
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ECONIS (ZBW)
10
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1
The different faces of coupon elasticity
Kumar, V.
;
Swaminathan, Srinivasan
- In:
Journal of retailing
81
(
2005
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10006607430
Saved in:
2
The Impact of Internal and External Reference Prices on Brand Choice: The Moderating Role of Contextual Variables
Kumar, V.
;
Karande, Kiran
;
Reinartz, Werner J.
- In:
Journal of retailing
74
(
1998
)
3
,
pp. 401-426
Persistent link: https://www.econbiz.de/10006627895
Saved in:
3
The Effect of Brand Characteristics and Retailer Policies on Response to Retail Price Promotions: Implications for Retailers
Karande, Kiran W.
;
Kumar, V.
- In:
Journal of retailing
71
(
1995
)
3
,
pp. 249-278
Persistent link: https://www.econbiz.de/10006635498
Saved in:
4
The Impact of Internal and External Reference Prices on Brand Choice: The Moderating Role of Contextual Variables
Kumar, V.
;
Karande, Kiran
;
Reinartz, Werner J.
- In:
Journal of retailing
19980
,
pp. 401-426
Persistent link: https://www.econbiz.de/10006640004
Saved in:
5
Cross-buying in retailing: Drivers and consequences
Kumar, V.
;
George, Morris
;
Pancras, Joseph
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 15-28
Persistent link: https://www.econbiz.de/10008054886
Saved in:
6
Revisiting the Satisfaction–Loyalty Relationship: Empirical Generalizations and Directions for Future Research
Kumar, V.
;
Pozza, Ilaria Dalla
;
Ganesh, Jaishankar
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10010153017
Saved in:
7
Managing retailer profitability—one customer at a time!
Kumar, V.
;
Shah, Denish
;
Venkatesan, Rajkumar
- In:
Journal of retailing
82
(
2006
)
4
,
pp. 277-294
Persistent link: https://www.econbiz.de/10007384966
Saved in:
8
Differential Effects of Value Consciousness and Coupon Proneness on Consumers’ Persuasion Knowledge of Pricing Tactics
Pillai, Kishore Gopalakrishna
;
Kumar, V.
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 20-34
Persistent link: https://www.econbiz.de/10009830509
Saved in:
9
Retailing Innovations in a Globalizing Retail Market Environment
Reinartz, Werner
;
Dellaert, Benedict
;
Krafft, Manfred
; …
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10009177972
Saved in:
10
Choosing the Right Metrics to Maximize Profitability and Shareholder Value
Petersen, J. Andrew
;
McAlister, Leigh
;
Reibstein, David J.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 95-112
Persistent link: https://www.econbiz.de/10008889583
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