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The effect of dynamic retail experiences on experiential perceptions of value: an internet and catalog comparison
Mathwick, Charla; Malhotra, Naresh K.; Rigdon, Edward - In: Journal of retailing 78 (2002) 1, pp. 51-60
Persistent link: https://www.econbiz.de/10006617023
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Computer-mediated customization tendency (CMCT) and the adaptive e-service experience
Mathwick, Charla; Wagner, Janet; Unni, Ramaprasad - In: Journal of retailing 86 (2010) 1, pp. 11-21
Persistent link: https://www.econbiz.de/10003969341
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The antecedents and moderators of offline information search : a meta-analysis
Maity, Moutusy; Dass, Mayukh; Malhotra, Naresh K. - In: Journal of retailing 90 (2014) 2, pp. 233-254
Persistent link: https://www.econbiz.de/10010402307
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Contrasting the drivers of switching intent and switching bhavior in contractual service settings
Wirtz, Jochen; Xiao, Ping; Chiang, Jeongwen; Malhotra, … - In: Journal of retailing 90 (2014) 4, pp. 463-480
Persistent link: https://www.econbiz.de/10010473276