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Modeling Dependencies in Brand Choice Outcomes Across Complementary Categories
Ma, Yu
;
Seetharaman, P.B.
;
Narasimhan, Chakravarthi
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10009830511
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2
The Indirect Impact of Price Deals on Households’ Purchase Decisions Through the Formation of Expected Future Prices
Zhang, Qin
;
Seetharaman, P.B.
;
Narasimhan, Chakravarthi
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 88-102
Persistent link: https://www.econbiz.de/10009830514
Saved in:
3
The indirect impact of price deals on households' purchase decisions through the formation of expected future prices
Zhang, Qin
;
Seetharaman, Seethu
;
Narasimhan, Chakravarthi
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 88-101
Persistent link: https://www.econbiz.de/10009513160
Saved in:
4
Modeling dependencies in brand choice outcomes across complementary categories
Ma, Yu
;
Seetharaman, Seethu
;
Narasimhan, Chakravarthi
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10009513167
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