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The role of marketing channels in supply chain management
Kozlenkova, Irina V.; Hult, G. Tomas M.; Lund, Donald J.; … - In: Journal of retailing 91 (2015) 4, pp. 586-609
Persistent link: https://www.econbiz.de/10011422438
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Antecedents and consequences of customer satisfaction : do they differ across online and offline purchases?
Hult, G. Tomas M.; Sharma, Pratyush Nidhi; Morgeson, … - In: Journal of retailing 95 (2019) 1, pp. 10-23
Persistent link: https://www.econbiz.de/10012102908
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Information search and product returns across mobile and traditional online channels
Zhang, Yufei; Voorhees, Clay M.; Chen, Lin; Chiang, Jeongwen - In: Journal of retailing 98 (2022) 2, pp. 260-276
Persistent link: https://www.econbiz.de/10013364282
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The Retailing Literature as a Basis for Franchising Research: Using Intellectual Structure to Advance Theory
Chabowski, Brian R.; Hult, G. Tomas M.; Mena, Jeannette A. - In: Journal of retailing 87 (2011) 3, pp. 269-285
Persistent link: https://www.econbiz.de/10009333093