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Consumer purchasing strategies and the information in retail prices
Tellis, Gerard J.
- In:
Journal of retailing
63
(
1987
)
3
,
pp. 279-297
Persistent link: https://www.econbiz.de/10001044583
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To whom, when, and how much to discount? : a constrained optimization of customized temporal discounts
Johnson, Joseph
;
Tellis, Gerard J.
;
Ip, Edward H.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 361-373
Persistent link: https://www.econbiz.de/10010226488
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