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Digital signage for promoting price discounts : first insights into customer spending on distant and nearby discounted products
Nanni, Anastasia; Ordanini, Andrea - In: Journal of retailing 100 (2024) 2, pp. 186-198
Persistent link: https://www.econbiz.de/10015065152
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Succeeding in the Big Middle through technology
Sethuraman, Raj; Parasuraman, A. - In: Journal of retailing 81 (2005) 2, pp. 107-112
Persistent link: https://www.econbiz.de/10006607078
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Alternative Scales for Measuring Service Quality: A Comparative Assessment Based on Psychometric and Diagnostic Criteria
Parasuraman, A.; Zeithaml, Valarie A.; Berry, Leonard L. - In: Journal of retailing 70 (1994) 3, pp. 201-230
Persistent link: https://www.econbiz.de/10006636139
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Research Note: More on Improving Service Quality Measurement
Parasuraman, A.; Berry, Leonard L.; Zeithaml, Valarie A. - In: Journal of retailing 69 (1993) 1, pp. 140-147
Persistent link: https://www.econbiz.de/10006638519
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Building a New Academic Field--The Case of Services Marketing
Berry, Leonard L.; Parasuraman, A. - In: Journal of retailing 69 (1993) 1, pp. 13-60
Persistent link: https://www.econbiz.de/10006638523
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Introduction to Special Section
Berry, Leonard L.; Parasuraman, A. - In: Journal of retailing 69 (1993) 1, pp. 10-12
Persistent link: https://www.econbiz.de/10006638524
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SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality
Parasuraman, A. - In: Journal of retailing 64 (1988) 1, pp. 12-37
Persistent link: https://www.econbiz.de/10001056853
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Customer Experience Creation: Determinants, Dynamics and Management Strategies
Verhoef, Peter C.; Lemon, Katherine N.; Parasuraman, A.; … - In: Journal of retailing 85 (2009) 1, pp. 31-42
Persistent link: https://www.econbiz.de/10008889588
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Customer Experience Creation: Determinants, Dynamics and Management Strategies
Verhoef, Peter C.; Lemon, Katherine N.; Parasuraman, A.; … - In: Journal of retailing 85 (2009) 1, pp. 31-41
Persistent link: https://www.econbiz.de/10008232104
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Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.; Lemon, Katherine N.; Parasuraman, A.; … - In: Journal of retailing 85 (2009) 1, pp. 31-41
Persistent link: https://www.econbiz.de/10003834491