Customer experience creation : determinants, dynamics and management strategies
Peter C. Verhoef; Katherine N. Lemon; A. Parasuraman; Anne Roggeveen; Michael Tsiros ...
| Year of publication: |
2009
|
|---|---|
| Authors: | Verhoef, Peter C. ; Lemon, Katherine N. ; Parasuraman, A. ; Roggeveen, Anne ; Tsiros, Michael |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 85.2009, 1, p. 31-41
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| Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Holismus | Holistic approach |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003834491