How is retargeting related to purchase incidence, channel choice, and purchase quantity?
Tanya Mark, Tirtha Dhar, Peter C. Verhoef, Katherine N. Lemon
| Year of publication: |
2024
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|---|---|
| Authors: | Mark, Tanya ; Dhar, Tirtha ; Verhoef, Peter C. ; Lemon, Katherine N. |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 35.2024, 2, p. 275-288
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| Subject: | Marketing activities | Multichannel | Retargeting | Synergy | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Synergie | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-023-09693-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015125214