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Journal of retailing
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The current and future sales impact of a retail frequency reward program
Taylor, Gail Ayala
;
Neslin, Scott A.
- In:
Journal of retailing
81
(
2005
)
4
,
pp. 293-306
Persistent link: https://www.econbiz.de/10006605731
Saved in:
2
Coupon response in services
Taylor, Gail Ayala
- In:
Journal of retailing
77
(
2001
)
1
,
pp. 139
Persistent link: https://www.econbiz.de/10006621065
Saved in:
3
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
4
The retail power-performance conundrum - What have we learned?
Ailawadi, Kusum L.
- In:
Journal of retailing
77
(
2001
)
3
,
pp. 299-318
Persistent link: https://www.econbiz.de/10006619374
Saved in:
5
Market Power and Performance: A Cross-Industry Analysis of Manufacturers and Retailers
Ailawadi, Kusum L.
;
Borin, Norm
;
Farris, Paul W.
- In:
Journal of retailing
71
(
1995
)
3
,
pp. 211-248
Persistent link: https://www.econbiz.de/10006635499
Saved in:
6
Innovations in Retail Pricing and Promotions
Grewal, Dhruv
;
Ailawadi, Kusum L.
;
Gauri, Dinesh
;
Hall, …
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 4-14
Persistent link: https://www.econbiz.de/10009177973
Saved in:
7
Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research
Ailawadi, Kusum L.
;
Beauchamp, J.P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-56
Persistent link: https://www.econbiz.de/10008889587
Saved in:
8
Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research
Ailawadi, Kusum L.
;
Beauchamp, J.P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10008232103
Saved in:
9
Innovations in retail pricing and promotions
Grewal, Dhruv
;
Ailawadi, Kusum L.
;
Gauri, Dinesh
;
Hall, …
- In:
Journal of retailing
87
(
2011
),
pp. 43-52
Persistent link: https://www.econbiz.de/10009269263
Saved in:
10
Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.
;
Beauchamp, J. P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
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