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The importance of trust for personalized online advertising
Bleier, Alexander; Eisenbeiß, Maik - In: Journal of retailing 91 (2015) 3, pp. 390-409
Persistent link: https://www.econbiz.de/10011377040
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Decomposing cross-channel advertising support of retailer price promotions
Maier, Erik; Dost, Florian - In: Journal of retailing 100 (2024) 3, pp. 362-381
Persistent link: https://www.econbiz.de/10015065321
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Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing
Spann, Martin; Häubl, Gerald; Skiera, Bernd; … - In: Journal of retailing 88 (2012) 1, pp. 131-145
Persistent link: https://www.econbiz.de/10009830517
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Empirical generalizations in search engine advertising
Abou Nabout, Nadia; Lilienthal, Markus; Skiera, Bernd - In: Journal of retailing 90 (2014) 2, pp. 206-216
Persistent link: https://www.econbiz.de/10010402322
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Bid-elicitation interfaces and bidding behavior in retail interactive pricing
Spann, Martin; Häubl, Gerald; Skiera, Bernd; … - In: Journal of retailing 88 (2012) 1, pp. 131-144
Persistent link: https://www.econbiz.de/10009513146
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A comparison of return rate calculation methods : evidence from 16 retailers
El Kihal, Siham; Nurullayev, Namig; Schulze, Christian; … - In: Journal of retailing 97 (2021) 4, pp. 676-696
Persistent link: https://www.econbiz.de/10013270710
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Capturing retailers' brand and customer focus
Han, Simeng; Reinartz, Werner J.; Skiera, Bernd - In: Journal of retailing 97 (2021) 4, pp. 582-596
Persistent link: https://www.econbiz.de/10013270698