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Journal of retailing
Journal of marketing
21
Journal of the Academy of Marketing Science
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Legends in marketing
11
Journal of marketing research : JMR
10
Industrial marketing management : the international journal for industrial and high-tech firms
8
International journal of forecasting
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Inquiry : a journal of health care organization, provision and financing
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The Asian economic review : journal of the Indian Institute of Economics
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Handbook of research on customer equity in marketing
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ECONIS (ZBW)
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1
Retailing innovations in a globalizing retail market environment
Reinartz, Werner J.
;
Dellaert, Benedict G. C.
;
Krafft, …
- In:
Journal of retailing
87
(
2011
),
pp. 53-66
Persistent link: https://www.econbiz.de/10009269261
Saved in:
2
Maximizing profits for a multi-category catalog retailer
George, Morris
;
Kumar, V.
;
Grewal, Dhruv
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 374-396
Persistent link: https://www.econbiz.de/10010226435
Saved in:
3
Customer experience management in retailing : an organizing framework
Grewal, Dhruv
;
Levy, Michael
;
Kumar, V.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003834467
Saved in:
4
Choosing the right metrics to maximize profitability and shareholder value
Petersen, J. Andrew
;
McAlister, Leigh
;
Reibstein, David J.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 95-111
Persistent link: https://www.econbiz.de/10003834521
Saved in:
5
Leveraging distribution to maximize firm performance in emerging markets
Kumar, V.
;
Sunder, Sarang
;
Sharma, Amalesh
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 627-643
Persistent link: https://www.econbiz.de/10011422447
Saved in:
6
Future of retailer profitability : an organizing framework
Kumar, V.
;
Anand, Ankit
;
Song, Hyunseok
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 96-119
Persistent link: https://www.econbiz.de/10011704704
Saved in:
7
Revisiting the satisfaction-loyalty relationship : empirical generalizations and directions for future research
Kumar, V.
;
Pozza, Ilaria Dalla
;
Ganesh, Jaishankar
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10009781857
Saved in:
8
Showcasing articles that focus on metrics and analytics in retailing
Roggeveen, Anne L.
;
Sethuraman, Raj
;
Kumar, Virender
; …
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 493-495
Persistent link: https://www.econbiz.de/10013270687
Saved in:
9
Transformation of metrics and analytics in retailing : the way forward
Kumar, Virender
;
Venkatesan, Rajkumar
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 496-506
Persistent link: https://www.econbiz.de/10013270690
Saved in:
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