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Assessing the Effects of Assortment and Ambience: A Choice Experimental Approach
Koelemeijer, Kitty; Oppewal, Harmen - In: Journal of retailing 75 (1999) 3, pp. 319-346
Persistent link: https://www.econbiz.de/10006626042
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The Impact of Store-Price Signals on Consumer Search and Store Evaluation
Ho, Hillbun (Dixon); Ganesan, Shankar; Oppewal, Harmen - In: Journal of retailing 87 (2011) 2, pp. 127-142
Persistent link: https://www.econbiz.de/10009164536
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The impact of store-price signals on consumer search and store evaluation
Ho, Hillbun; Ganesan, Shankar; Oppewal, Harmen - In: Journal of retailing 87 (2011) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10009240268
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Unit pricing increases price sensitivity even when products are of identical size
Yao, Jun; Oppewal, Harmen - In: Journal of retailing 92 (2016) 1, pp. 109-121
Persistent link: https://www.econbiz.de/10011484094
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See how much we've sold already! : effects of displaying sales and stock level information on consumers' online product choices
He, Yongfu; Oppewal, Harmen - In: Journal of retailing 94 (2018) 1, pp. 45-57
Persistent link: https://www.econbiz.de/10011833443
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Scarcity tactics in marketing : a meta-analysis of product scarcity effects on consumer purchase intentions
Barton, Belinda; Zlatevska, Natalina; Oppewal, Harmen - In: Journal of retailing 98 (2022) 4, pp. 741-758
Persistent link: https://www.econbiz.de/10013535725