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An integrated retailer image and brand equity framework : re-examining, extending, and restructuring retailer brand equity
Anselmsson, Johan; Burt, Steven; Tunca, Burak - In: Journal of retailing and consumer services 38 (2017), pp. 194-203
Persistent link: https://www.econbiz.de/10011743247
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Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan; Bondesson, Niklas - In: Journal of retailing and consumer services 25 (2015), pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
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Managing the retail format portfolio : an application of modern portfolio theory
Brown, James R. - In: Journal of retailing and consumer services 17 (2010) 1, pp. 19-28
Persistent link: https://www.econbiz.de/10003938042
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Editorial: special issue on the National Brand & Private Label Marketing Conference 2014
Martínez-López, Francisco J.; Brown, James R.; … - In: Journal of retailing and consumer services 58 (2021), pp. 1-2
Persistent link: https://www.econbiz.de/10012431714