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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Lim, Heejin"
~subject:"Social Web"
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Lim, Heejin
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Journal of retailing and consumer services
Journal of the Academy of Marketing Science
Journal of global fashion marketing : JGfM
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Variations in consumers' use of brand online social networking : a uses and gratifications approach
Lim, Heejin
;
Kumar, Archana
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 450-457
Persistent link: https://www.econbiz.de/10012115176
Saved in:
2
Influencer marketing : social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs
Ki, Chung-Wha Chloe
;
Cuevas, Leslie M.
;
Chong, Sze Man
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012269061
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