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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Markenimage"
~subject:"Social Web"
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Markenimage
Social Web
Brand management
362
Markenführung
362
Consumer behaviour
300
Konsumentenverhalten
300
Brand image
203
Brand
169
Markenartikel
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Loureiro, Sandra Maria Correia
4
Park, Jungkun
4
Baumann, Chris
3
Dawes, John
3
Japutra, Arnold
3
Kumar, Vikas
3
Lombart, Cindy
3
Park, Hyejune
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Prentice, Catherine
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Alalwan, Ali Abdallah
2
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2
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2
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2
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Cliquet, Gérard
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Dhir, Amandeep
2
Ekinci, Yuksel
2
Fazal-e-Hasan, Syed
2
Hair, Joseph F.
2
Hamin, Hamin
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2
Hyun, Hyowon
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Kaur, Puneet
2
Kaushal, Vikrant
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2
Li, Yong-Quan
2
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2
Liu, Chih-Hsing
2
Liu, Fu
2
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2
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Journal of retailing and consumer services
Journal of the Academy of Marketing Science
Journal of business research : JBR
389
The journal of product & brand management
298
The journal of brand management : an international journal
292
European journal of marketing : EJM
82
SpringerLink / Bücher
76
Journal of marketing communications
75
Psychology & marketing
75
Asia Pacific journal of marketing and logistics
74
Marketing intelligence & planning
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
International journal of internet marketing and advertising : IJIMA
61
International journal of hospitality management
60
Journal of promotion management : innovations in planning and applied research
56
Industrial marketing management : the international journal for industrial and high-tech firms
55
Journal of international consumer marketing
53
Journal of marketing management : MM
49
Journal of strategic marketing
49
Tourism management : research, policies, practice
48
Marketing letters : a journal of research in marketing
47
Cogent business & management
46
Journal of global marketing
46
Journal of marketing
46
The IUP journal of brand management : IJBRM
45
International journal of consumer studies
44
The journal of consumer marketing
43
International marketing review
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
Journal of promotion management : JPM
42
European journal of marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
International journal of advertising : the review of marketing communications
38
Journal of travel and tourism marketing
37
Innovatives Markenmanagement
36
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Qualitative market research : an international journal
36
Journal of fashion marketing and management
34
Journal of Islamic marketing
33
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ECONIS (ZBW)
233
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1
Is less more or a bore? : package
design
simplicity and brand perception : an application to Champagne
Favier, Manon
;
Celhay, Franck
;
Pantin Sohier, Gaëlle
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 11-20
Persistent link: https://www.econbiz.de/10011980760
Saved in:
2
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign fashion brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
3
Sources of retailer personality : private brand perceptions
Lombart, Cindy
;
Louis, Didier
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 117-125
Persistent link: https://www.econbiz.de/10011434111
Saved in:
4
The impact of service failure on brand credibility
Bougoure, Ursula Sigrid
;
Russell-Bennett, Rebekah
; …
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 62-71
Persistent link: https://www.econbiz.de/10011528525
Saved in:
5
Effect of social support on customer satisfaction and citizenship behavior in online brand communities : the moderating role of support source
Zhu, Dong Hong
;
Sun, Hui
;
Chang, Ya Ping
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 287-293
Persistent link: https://www.econbiz.de/10011528724
Saved in:
6
The antecedents of customer loyalty : a moderated mediation model of customer relationship management quality and brand image
Nyadzayo, Munyaradzi W.
;
Khajehzadeh, Saman
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 262-270
Persistent link: https://www.econbiz.de/10011473143
Saved in:
7
Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa
;
Phau, Ian
;
Sims, Daniel
;
Cheah, Isaac
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
Saved in:
8
Second-hand shopping and brand loyalty : the role of online collaborative redistribution platforms
Abbes, Intissar
;
Hallem, Yousra
;
Taga, Nadia
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132170
Saved in:
9
Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin
;
Kennedy, Rachel
;
Trinh, Giang
;
Page, Bill
; …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012132173
Saved in:
10
Smartphone preferences and brand loyalty : a discrete choice model reflecting the reference point and peer effect
Kim, Junghun
;
Lee, Hyunjoo
;
Lee, Jongsu
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012132216
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