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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Research"
~subject:"Beziehungsmarketing"
~subject:"Digitalisierung"
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Beziehungsmarketing
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Kommunikation
76
Communication
45
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18
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17
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16
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1
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1
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1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
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Journal of retailing and consumer services
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ECONIS (ZBW)
13
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1
Digitalisierung und
Kommunikation
: Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation
Stumpf, Marcus
(
ed.
)
-
Interdisziplinäre Tagung des Forschungsnetzwerkes …
-
2019
Persistent link: https://www.econbiz.de/10012025135
Saved in:
2
Do airport staff helpfulness and communication generate behavioral loyalty in transfer passengers? : a conditional mediation analysis
Antwi, Collins Opoku
;
Fan, Chong-jun
;
Nataliia, …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012238323
Saved in:
3
Marketing- und Kommunikationstrends : Interviewstudie zur Akzeptanz bei Digital Immigrants und Digital Natives
Kochhan, Christoph
;
Elsässer, Anne
;
Hachenberg, Michael
-
2020
Persistent link: https://www.econbiz.de/10012226971
Saved in:
4
Partizipative Werbekommunikation : zur Entstehung und Typologisierung kreativer Beteiligungsformen von Konsumenten an der Werbekommunikation
Apel, Juliane
-
2018
Persistent link: https://www.econbiz.de/10011866597
Saved in:
5
Media Management : ein interdisziplinäres Kompendium
Kochhan, Christoph
(
ed.
);
Moutchnik, Alexander
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011894189
Saved in:
6
Examining the impact of service robot communication styles on customer intimacy following service failure
Park, Junsung
;
Yoo, Joon Woo
;
Cho, Youngju
;
Park, Heejun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014372639
Saved in:
7
Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
Nielsen, Martin
(
ed.
);
Grove Ditlevsen, Marianne
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014418106
Saved in:
8
Chatbots in retailers' customer communication: How to measure their acceptance?
Rese, Alexandra
;
Ganster, Lena
;
Baier, Daniel
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012390000
Saved in:
9
Managing loyalty program communications in the digital era : does culture matter?
Yang, Morgan X.
;
Zeng, Kevin J.
;
Chan, Haksin
;
Yu, Irina Y.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502701
Saved in:
10
Mobilität - Wirtschaft -
Kommunikation
: wie die Mobilität von Unternehmen, Personen, Kapital, Waren und Dienstleistungen die
Kommunikation
verändert
Matrisciano, Sara
(
ed.
);
Hoffmann, Edgar
(
ed.
); …
-
Internationale und Interdisziplinäre Jahrestagung des …
-
2021
Persistent link: https://www.econbiz.de/10012304140
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