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Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed; Rana, Nripendra P.; Alalwan, Ali Abdallah - In: Journal of retailing and consumer services 53 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
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The effect of telepresence, social presence and involvement on consumer brand engagement : an empirical study of non-profit organizations
Algharabat, Raed; Rana, Nripendra P.; Dwivedi, Yogesh Kumar - In: Journal of retailing and consumer services 40 (2018), pp. 139-149
Persistent link: https://www.econbiz.de/10011801885
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Engaging consumers on new integrated multichannel retail settings : challenges for retailers
Pantano, Eleonora; Viassone, Milena - In: Journal of retailing and consumer services 25 (2015), pp. 106-114
Persistent link: https://www.econbiz.de/10011313592
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Exploiting consumer-employee-retailer interactions in technology-enriched retail environments through a relational lens
Pantano, Eleonora; Migliarese, Piero - In: Journal of retailing and consumer services 21 (2014) 6, pp. 958-965
Persistent link: https://www.econbiz.de/10010437711
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The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman; Bag, Surajit; Hossain, Md Afnan; … - In: Journal of retailing and consumer services 72 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
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Mobile payment apps filling value gaps : integrating consumption values with initial trust and customer involvement
Chakraborty, Debarun; Siddiqui, Aaliyah; Siddiqui, Mujahid - In: Journal of retailing and consumer services 66 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013209693
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A strategic framework for technological innovations in support of the customer experience : a focus on luxury retailers
Pantano, Eleonora; Pedeliento, Giuseppe; … - In: Journal of retailing and consumer services 66 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209716
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Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage : the moderating role of technology anxiety
Maduku, Daniel K.; Mpinganjira, Mercy; Rana, Nripendra P.; … - In: Journal of retailing and consumer services 71 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014259246
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Obsolescence risk in advanced technologies for retailing : a management perspective
Pantano, Eleonora; Iazzolino, Gianpaolo; Migliano, Giuseppe - In: Journal of retailing and consumer services 20 (2013) 2, pp. 225-233
Persistent link: https://www.econbiz.de/10009734250
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Enhancing the online decision-making process by using augmented reality : a two country comparison of youth markets
Pantano, Eleonora; Rese, Alexandra; Baier, Daniel - In: Journal of retailing and consumer services 38 (2017), pp. 81-95
Persistent link: https://www.econbiz.de/10011743166