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~isPartOf:"Journal of retailing and consumer services"
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Consumer behaviour
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Anchoring and adjustment
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Diskontierung
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Just-Below discounts
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assortment size
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choice overload
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free-gifts
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menu of promotions
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Journal of retailing and consumer services
Business strategy review
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Working paper / Indian Institute of Management, Ahmedabad
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IIMA Working Papers
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Journal of Indian business research
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Journal of advertising research
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MIT sloan management review
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University of California Transportation Center, Working Papers
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Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
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Harvard-Business-Manager : das Wissen der Besten
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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European Journal of Marketing
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European Management Journal
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International journal of internet marketing and advertising : IJIMA
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International journal of retail & distribution management
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Journal of Consumer Marketing
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Journal of International Business Studies
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Marketing research : a magazine of management and applications
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Qualitative market research : an international journal
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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Academy of Management learning & education : AMLE
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Accounting and business research : a research quarterly publ. by the Inst. of Chartered Accountants in England and Wales
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When less is better than more : just-below discount in tensile price promotions
Banerjee, Prantosh J.
;
Tripathi, Sanjeev
;
Sahay, Arvind
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 93-102
Persistent link: https://www.econbiz.de/10011528540
Saved in:
2
Too many cooks spoil the broth? : number of promotional gifts and impact on consumer choice
Kumari, Rashmi
;
Tatawarthy, Aruna Divya
;
Sahay, Arvind
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013401632
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