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A virtual market in your pocket : how does mobile augmented reality (MAR) influence consumer decision making?
Qin, Hong; Peak, Daniel Alan; Prybutok, Victor - In: Journal of retailing and consumer services 58 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012431666
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A green experience with eco-friendly cars : a young consumer electric vehicle rental behavioral model
Gulzari, Adeela; Wang, Yuchen; Prybutok, Victor - In: Journal of retailing and consumer services 65 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013169538