Narrow search
Showing 1 - 10 of 112
Cover Image
How IT affordances influence customer engagement in live streaming commerce? : a dual-stage analysis of PLS-SEM and fsQCA
Yan, Ying; Chen, Hongquan; Shao, Bingjia; Lei, Yuanyang - In: Journal of retailing and consumer services 74 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014364028
Cover Image
More gain, more give? : the impact of brand community value on users' value co-creation
Liao, Junyun; Pang, Jiecong; Dong, Xuebing - In: Journal of retailing and consumer services 74 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014364053
Cover Image
Videogames-as-a-service : how does in-game value co-creation enhance premium gaming co-creation experience for players?
Ali Hussain; Muhammad Farrukh Abid; Shamim, Amjad; Ding … - In: Journal of retailing and consumer services 70 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014235373
Cover Image
Navigating through difficult times with ethical marketing : assessing consumers' willingness-to-pay in the sharing economy
Nadeem, Waqar; Al-Imamy, Saifeddin; Ashraf, Abdul R. - In: Journal of retailing and consumer services 70 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014239825
Cover Image
How fashion cewebrity influences customer engagement behavior in emerging economy? : social network influence as moderator
Raza, Ali; Ishaq, Muhammad Ishtiaq; Khan, Ayesha; … - In: Journal of retailing and consumer services 74 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014342187
Cover Image
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh; Mollahosseini, Ali; … - In: Journal of retailing and consumer services 74 (2023), pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Cover Image
How to inspire users in virtual travel communities : the effect of activity novelty on users' willingness to co-create
Xie, Lishan; Liu, Canmian; Li, Yaoqi; Zhu, Tengteng - In: Journal of retailing and consumer services 75 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014371708
Cover Image
Customer engagement outcomes in mobile applications : self-congruence as a moderator
Khan, Imran - In: Journal of retailing and consumer services 75 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014372561
Cover Image
Can users embed their user experience in user-generated images? : evidence from JD.com
Zhao, Lu; Zhang, Mingli; Tu, Jianbo; Li, Jiagling; … - In: Journal of retailing and consumer services 74 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014364633
Cover Image
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad; Han, Heesup - In: Journal of retailing and consumer services 74 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014364678