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Explaining NFL fans' purchase intentions for revered and reviled teams : a dual-process perspective
Sierra, Jeremy J.; Taute, Harry A.; Heiser, Robert S. - In: Journal of retailing and consumer services 19 (2012) 3, pp. 332-342
Persistent link: https://www.econbiz.de/10009541302
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Social media content strategy for sport clubs to drive fan engagement
Annamalai, Balamurugan; Yoshida, Masayuki; Varshney, Sanjeev - In: Journal of retailing and consumer services 62 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012648956
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Understanding customer participation in CSR activities : the impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation
Kim, Yeonshin; Hur, Won-Moo; Lee, Luri - In: Journal of retailing and consumer services 75 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014371801
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CSR of stock markets companies and customers purchase intentions : an empirical analysis in Spain
Herrador-Alcaide, Teresa; Topa, Gabriela; … - In: Journal of retailing and consumer services 79 (2024), pp. 1-18
Persistent link: https://www.econbiz.de/10015101914
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Satellite fans : does sport nostalgia influence purchase intention toward sponsors' products?
Cho, Heetae; Lee, Hyun-Woo; Chiu, Weisheng - In: Journal of retailing and consumer services 62 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012648958
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Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul; Ahn, Sungsook; Kim, Sanghoon - In: Journal of retailing and consumer services 77 (2024), pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
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Why do we prefer humans to artificial intelligence in telemarketing? : a mind perception explanation
Li, Sixian; Peluso, Alessandro M.; Duan, Jinyun - In: Journal of retailing and consumer services 70 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014235381
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Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun; Lei, Yueqiu; Qi, Zhou; Hong, Yuan - In: Journal of retailing and consumer services 75 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
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Understanding post-pandemic market segmentation through perceived risk, behavioural intention, and emotional wellbeing of consumers
Sukanlaya Sawang; Lee, Chia-Chi; Chou, Cindy Yunhsin; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014371803
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Visual complexity = hedonic? : effects of visually complex packages on consumer perceptions and evaluations of products
Baek, Eunsoo; Huang, Zhihong; Lee, Seojin Stacey - In: Journal of retailing and consumer services 74 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014364483