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Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products
Maier, Erik; Dost, Florian - In: Journal of retailing and consumer services 45 (2018), pp. 207-220
Persistent link: https://www.econbiz.de/10011929990
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Effects of perceived interactivity of augmented reality on consumer responses : a mental imagery perspective
Park, Minjung; Yoo, Jungmin - In: Journal of retailing and consumer services 52 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012132213
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Does the locomotion technique matter in an immersive virtual store environment? : comparing motion-tracked walking and instant teleportation
Schnack, Alexander; Wright, Malcolm J.; Holdershaw, … - In: Journal of retailing and consumer services 58 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012430633
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Exploring the impact of the physical conditions of mannequin displays on mental simulation : an embodied cognition theory perspective
Yim, Mark Yi-Cheon; Lee, Jeong Gyu; Jeong, Haeyoung - In: Journal of retailing and consumer services 58 (2021), pp. 1-7
Persistent link: https://www.econbiz.de/10012431578
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Visual elements in advertising enhance odor perception and purchase intention : the role of mental imagery in multi-sensory marketing
Lyu, Minghui; Huang, Qi - In: Journal of retailing and consumer services 78 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015085041
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Making decision with an alternative mind-set : predicting entrepreneurial intention toward f-commerce in a cross-country context
Ashraf, Mohammad Ali; Alam, Mirza Mohammad Didarul; … - In: Journal of retailing and consumer services 60 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012502698
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The roles of sensory perceptions and mental imagery in consumer decision-making
Kim, Minjeong; Kim, Jung Hwan; Park, Minjung; Yoo, Jungmin - In: Journal of retailing and consumer services 61 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012581883
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Determinants of holistic passenger experience in public transportation : scale development and validation
Ittamalla, Rajesh; Kumar, Daruri Venkata Srinivas - In: Journal of retailing and consumer services 61 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012581906
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Negative and positive customer shopping experience in an online context
Barari, Mojtaba; Ross, Mitchell; Surachartkumtonkun, … - In: Journal of retailing and consumer services 53 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012171916
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Restaurant information cues, Diners' expectations, and need for cognition : experimental studies of online-to-offline mobile food ordering
Xu, Xianying; Huang, Yinghua - In: Journal of retailing and consumer services 51 (2019), pp. 231-241
Persistent link: https://www.econbiz.de/10012115130