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~isPartOf:"Journal of retailing and consumer services"
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Consumer behaviour
2,404
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Beziehungsmarketing
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Park, Jungkun
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Jebarajakirthy, Charles
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Rana, Nripendra P.
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Kaur, Puneet
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Mortimer, Gary
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Pantano, Eleonora
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Talwar, Shalini
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Chebat, Jean-Charles
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Islam, Tahir
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Yan, Ruiliang
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Bogomolova, Svetlana
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of retailing and consumer services
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International journal of hospitality management
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Tourism management : research, policies, practice
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Journal of travel and tourism marketing
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Marketing letters : a journal of research in marketing
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Journal of strategic marketing
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Marketing Intelligence & Planning
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Marketing intelligence & planning
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International journal of contemporary hospitality management
427
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
421
Journal of retailing
401
Journal of fashion marketing and management
394
Technological forecasting & social change : an international journal
390
Journal of international consumer marketing
379
International journal of advertising : the review of marketing communications
374
Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
2,482
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1
Unveiling impact dynamics : discriminatory brand advertisements, stress response, and the call for ethical
marketing
practices
Friedmann, Enav
;
Weiss-Sidi, Merav
;
Solodoha, Eliran
- In:
Journal of retailing and consumer services
79
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015099016
Saved in:
2
The impact of animal metaphors on consumer response to courtesy
advertising
Huang, Wen Hsien
;
Hsieh, Shao-Yu
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014372540
Saved in:
3
Storytelling, the scale of
persuasion
and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
Saved in:
4
Visual metaphors and white space : how the visual rhetorical language in
advertising
influences consumer responses to paradox brands
Huang, Xiaozhi
;
Wei, Meiting
;
Cao, Xin
- In:
Journal of retailing and consumer services
81
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015117774
Saved in:
5
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
6
Advertisements on Facebook : identifying the persuasive elements in the development of positive attitudes in consumers
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Alryalat, …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 258-268
Persistent link: https://www.econbiz.de/10011883212
Saved in:
7
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Christoph
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
8
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
9
Using food pictorial metaphor in the
advertising
of non-food brands : an exploratory investigation of consumer interpretation and affective response
Boujena, Othman
;
Ulrich, Isabelle
;
Piris, Yolande
; …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012648893
Saved in:
10
Gamified in-store mobile
marketing
: the mixed effect of gamified point-of-purchase
advertising
Högberg, Johan
;
Shams, Poja
;
Wästlund, Erik
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 298-304
Persistent link: https://www.econbiz.de/10012114166
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