Narrow search
Showing 1 - 10 of 2,462
Cover Image
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar; Sigué, Simon Pierre - In: Journal of retailing and consumer services 70 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Cover Image
Interplays between manufacturer advertising and retailer store brand introduction : agency vs. wholesale contracts
Shen, Qichao; He, Bo; Qing, Qiankai - In: Journal of retailing and consumer services 64 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10013209532
Cover Image
Optimal generic and brand advertising efforts in a decentralized supply chain considering customer surplus
Ma, Peng - In: Journal of retailing and consumer services 60 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012502726
Cover Image
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree; Chung, Te-Lin Doreen; Fiore, Ann Marie - In: Journal of retailing and consumer services 70 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Cover Image
Exploring the factors influencing consumer engagement behavior regarding short-form video advertising : a big data perspective
Xiao, Lin; Li, Xiaofeng; Zhang, Yucheng - In: Journal of retailing and consumer services 70 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014240307
Cover Image
Relax your fear : the role of autonomous sensory meridian response (ASMR) in green advertising
Suci, Afred; Wang, Hui-Chih; Doong, Her-Sen - In: Journal of retailing and consumer services 75 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014371794
Cover Image
The impact of animal metaphors on consumer response to courtesy advertising
Huang, Wen Hsien; Hsieh, Shao-Yu - In: Journal of retailing and consumer services 75 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014372540
Cover Image
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul; Jamil, Raja Ahmed; Shah, Adnan Muhammad; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Cover Image
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj; Kasilingam, Dharun Lingam; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Cover Image
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee; Park, Jimi; Yoo, Shijin; Cho, Minhee - In: Journal of retailing and consumer services 74 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014364470