Šerić, Maja; Patrizi, Michela; Ceccotti, Federica; … - In: Journal of retailing and consumer services 81 (2024), pp. 1-11
This paper examines the effects of a sustainable destination image on residents' satisfaction and pro-sustainable behavior considered through positive word-of-mouth (WOM) and engagement in sustainable tourism practices. The paper also explains the moderating role of two demographic variables,...