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A two-stage model for forecasting consumers' intention to purchase with e-coupons
Ren, Xinxin; Cao, Jingjing; Xua, Xianhao; Gong, Yeming - In: Journal of retailing and consumer services 59 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012433327
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The impact of buy-online-and-return-in-store channel integration on online and offline behavioral intentions : the role of offline store
Xie, Chaohong; Chiang, Chung-Yean; Xu, Xianhao; Gong, Yeming - In: Journal of retailing and consumer services 72 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014253494
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How real-time interaction and sentiment influence online sales? : understanding the role of live streaming danmaku
Zhang, Yihan; Li, Kai; Qian, Chen; Li, Xiaotong; Yuan, … - In: Journal of retailing and consumer services 78 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015095239