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Influencer marketing on TikTok : the effectiveness of humor and followers' hedonic experience
Barta, Sergio; Belanche, Daniel; Fernández, Ana; … - In: Journal of retailing and consumer services 70 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014239820
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How fashion cewebrity influences customer engagement behavior in emerging economy? : social network influence as moderator
Raza, Ali; Ishaq, Muhammad Ishtiaq; Khan, Ayesha; … - In: Journal of retailing and consumer services 74 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014342187
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Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh; Mollahosseini, Ali; … - In: Journal of retailing and consumer services 74 (2023), pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
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The formation of habit and word-of-mouth intention of over-the-top platforms
Soren, Anup Anurag; Chakraborty, Shibashish - In: Journal of retailing and consumer services 75 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014371693
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Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee; Park, Jimi; Yoo, Shijin; Cho, Minhee - In: Journal of retailing and consumer services 74 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
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Driving marketing outcomes through social media-based customer engagement
Kulikovskaja, Viktorija; Hubert, Marco; Grunert, Klaus G.; … - In: Journal of retailing and consumer services 74 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014365051
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Modeling word of mouth vs. media influence on videogame preorder decisions : a qualitative approach
Hernandez, Monica D.; Vicdan, Handan - In: Journal of retailing and consumer services 21 (2014) 3, pp. 401-406
Persistent link: https://www.econbiz.de/10010348745
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The role of social network websites in the consumer-brand relationship
Park, Hyejune; Kim, Young-kyung - In: Journal of retailing and consumer services 21 (2014) 4, pp. 460-467
Persistent link: https://www.econbiz.de/10010388552
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Technology acceptance modeling of augmented reality at the point of sale : can surveys be replaced by an analysis of online reviews?
Rese, Alexandra; Schreiber, Stefanie; Baier, Daniel - In: Journal of retailing and consumer services 21 (2014) 5, pp. 869-876
Persistent link: https://www.econbiz.de/10010407211
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Brand equity dilution through negative online word-of-mouth communication
Bambauer-Sachse, Silke; Mangold, Sabrina - In: Journal of retailing and consumer services 18 (2011) 1, pp. 38-45
Persistent link: https://www.econbiz.de/10008839782