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Case based models of the relationship between consumer resistance to innovation and customer churn
Sun, Yang - In: Journal of retailing and consumer services 61 (2021), pp. 1-6
Persistent link: https://www.econbiz.de/10012581887
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Conceptualising consumer regiocentrism : examining consumers' willingness to buy products from their own region
Lee, Wai Jin; Cheah, Isaac; Phau, Ian; Teah, Min; … - In: Journal of retailing and consumer services 32 (2016), pp. 78-85
Persistent link: https://www.econbiz.de/10011556631
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Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa; Phau, Ian; Sims, Daniel; Cheah, Isaac - In: Journal of retailing and consumer services 30 (2016), pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
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Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Cheah, Isaac; Phau, Ian; Kea, Garick; Huang, Yu-An - In: Journal of retailing and consumer services 30 (2016), pp. 184-192
Persistent link: https://www.econbiz.de/10011473189