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How to transform consumers into fans of your brand
Jahn, Benedikt; Kunz, Werner - In: Journal of service management 23 (2012) 3, pp. 344-362
Persistent link: https://www.econbiz.de/10009991455
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How to transform consumers into fans of your brand
Jahn, Benedikt; Kunz, Werner - In: Journal of service management 23 (2012) 3, pp. 344-361
Persistent link: https://www.econbiz.de/10009619164
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Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media
Larivière, Bart; Joosten, Herm; Malthouse, Edward C.; … - In: Journal of service management 24 (2013) 3, pp. 268-293
Persistent link: https://www.econbiz.de/10010132553
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Living and working with service robots : a TCCM analysis and considerations for future research
De Keyser, Arne; Kunz, Werner H. - In: Journal of service management 33 (2022) 2, pp. 165-196
Persistent link: https://www.econbiz.de/10012880722
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Service robots, agency and embarrassing service encounters
Pitardi, Valentina; Wirtz, Jochen; Paluch, Stefanie; … - In: Journal of service management 33 (2022) 2, pp. 389-414
Persistent link: https://www.econbiz.de/10012880733
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Special issue: living and working with (ro)bots : the impact of (ro)bots on the service frontline
De Keyser, Arne (ed.); Kunz, Werner H. (ed.) - 2022
Persistent link: https://www.econbiz.de/10012880734
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Creators, multipliers, and lurkers : who contributes and who benefits at online review sites
Munzel, Andreas; Kunz, Werner H. - In: Journal of service management 25 (2014) 1, pp. 49-74
Persistent link: https://www.econbiz.de/10010260110