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Beziehungsmarketing
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Customer satisfaction
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Kundenzufriedenheit
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Journal of service management
Journal of business research : JBR
33
Journal of Service Management
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
Marketing theory
14
Journal of service research : JSR
13
Journal of Services Marketing
11
Conjoint measurement : methods and applications
9
The TQM Journal
9
International Journal of Forecasting
8
International journal of service industry management : IJSIM
7
Journal of Business Research
7
The journal of services marketing
7
Australasian marketing journal
6
European Journal of Marketing
6
European journal of marketing : EJM
6
Journal of retailing and consumer services
6
Journal of service research
6
Managing service quality : MSQ ; an international journal
6
Journal of Product & Brand Management
5
Journal of marketing management : MM
5
Journal of Business & Industrial Marketing
4
Journal of Service Theory and Practice
4
Journal of service theory and practice : JSTP
4
Psychology & marketing
4
The TQM journal : the international review of organizational improvement
4
The journal of business & industrial marketing
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Conjoint measurement : methods and applications ; with 91 tables
3
General Economics and Teaching
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Total quality management
3
Business-to-business brand management : theory, research and executive case study exercises
2
IFN Working Paper
2
IFN working paper
2
International journal of forecasting
2
International journal of quality and service sciences
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
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ECONIS (ZBW)
11
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1
Enhancing theory development in service research
Brodie, Roderick J.
;
Gustafsson, Anders
- In:
Journal of service management
27
(
2016
)
1
,
pp. 2-8
Persistent link: https://www.econbiz.de/10011481967
Saved in:
2
The nature of actor engagement intensity : a classification scheme
Wang, Eva Qi
;
Fehrer, Julia
;
Li, Loic Pengtao
;
Brodie, …
- In:
Journal of service management
34
(
2023
)
4
,
pp. 631-656
Persistent link: https://www.econbiz.de/10014338198
Saved in:
3
Navigating the emergence of brand meaning in service ecosystems
Baker, Jonathan J.
;
Fehrer, Julia
;
Brodie, Roderick J.
- In:
Journal of service management
33
(
2022
)
3
,
pp. 465-484
Persistent link: https://www.econbiz.de/10013325639
Saved in:
4
Customer co-creation in service innovation: a matter of communication?
Gustafsson, Anders
;
Kristensson, Per
;
Witell, Lars
- In:
Journal of service management
23
(
2012
)
3
,
pp. 311-328
Persistent link: https://www.econbiz.de/10009991453
Saved in:
5
Idea generation: customer co-creation versus traditional market research techniques
Witell, Lars
;
Kristensson, Per
;
Gustafsson, Anders
; …
- In:
Journal of service management
22
(
2011
)
2
,
pp. 140-160
Persistent link: https://www.econbiz.de/10008995335
Saved in:
6
Service strategies in a supply chain
Löfberg, Nina
;
Witell, Lars
;
Gustafsson, Anders
- In:
Journal of service management
21
(
2010
)
4
,
pp. 427-440
Persistent link: https://www.econbiz.de/10008656293
Saved in:
7
Idea generation : customer co-creation versus traditional market research techniques
Witell, Lars
;
Kristensson, Per
;
Gustafsson, Anders
; …
- In:
Journal of service management
22
(
2011
)
2
,
pp. 140-159
Persistent link: https://www.econbiz.de/10009155031
Saved in:
8
Customer co-creation in service innovation : a matter of communication?
Gustafsson, Anders
;
Kristensson, Per
;
Witell, Lars
- In:
Journal of service management
23
(
2012
)
3
,
pp. 311-327
Persistent link: https://www.econbiz.de/10009619172
Saved in:
9
Turning customer satisfaction measurements into action
Olsen, Line Lervik
;
Witell, Lars
;
Gustafsson, Anders
- In:
Journal of service management
25
(
2014
)
4
,
pp. 556-571
Persistent link: https://www.econbiz.de/10010405193
Saved in:
10
Small details that marke big differences : a radical approach to consumption experience as a firm's differentiating strategy
Bolton, Ruth N.
;
Gustafsson, Anders
;
McColl-Kennedy, …
- In:
Journal of service management
25
(
2014
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10010343471
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