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~isPartOf:"Journal of strategic marketing"
~subject:"Brand image"
~subject:"United States"
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Brand image
United States
Beziehungsmarketing
161
Relationship marketing
161
Consumer behaviour
61
Konsumentenverhalten
61
Customer satisfaction
38
Kundenzufriedenheit
38
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35
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Japutra, Arnold
3
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2
Simkin, Lyndon
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Journal of strategic marketing
Journal of business research : JBR
126
Industrial marketing management : the international journal for industrial and high-tech firms
91
Journal of retailing and consumer services
84
The journal of product & brand management
80
The journal of brand management : an international journal
71
International journal of hospitality management
56
Journal of marketing management : MM
37
Journal of travel and tourism marketing
31
Asia Pacific journal of marketing and logistics
30
Psychology & marketing
30
The journal of services marketing
30
Journal of the Academy of Marketing Science
28
The journal of business & industrial marketing
28
Cogent business & management
26
History of marketing thought ; Volume 1
25
European journal of marketing : EJM
24
Marketing intelligence & planning
24
History of marketing thought ; Volume 2
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
23
International journal of internet marketing and advertising : IJIMA
21
Journal of hospitality marketing & management
21
Journal of marketing
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Services marketing quarterly
19
International journal of contemporary hospitality management
17
Journal of historical research in marketing
17
Tourism management : research, policies, practice
17
Journal of business ethics : JOBE
16
Journal of business-to-business marketing
15
Harvard business review : HBR
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Journal of promotion management : innovations in planning and applied research
14
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
SpringerLink / Bücher
13
Journal of marketing communications
12
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
12
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ECONIS (ZBW)
21
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1
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
2
A resource-advantage perspective on pricing : shifting the focus from ends to means-end in pricing research?
Rest, Jean-Pierre van der
;
Roper, Angela
- In:
Journal of strategic marketing
21
(
2013
)
6
,
pp. 484-498
Persistent link: https://www.econbiz.de/10010207313
Saved in:
3
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
4
Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian
;
Wilson, Bradley
;
Horbel, Chris
; …
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
Saved in:
5
Exploring brand attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
6
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
7
Value co-creation strategy in the social commerce era : editorial
Hajli, Nick
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 281-282
Persistent link: https://www.econbiz.de/10012202462
Saved in:
8
Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry
Rizomyliotis, Ioannis
;
Poulis, Athanasios
;
Apostolos, …
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012202791
Saved in:
9
Building consumer-brand relationships through brand experience and brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10012202793
Saved in:
10
The influence of sport sponsorship on brand equity and purchase behavior
Tsordia, Ch.
;
Papadimitriou, D.
;
Parganas, P.
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10011860443
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