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~isPartOf:"Journal of strategic marketing"
~subject:"Internet marketing"
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Internet marketing
Social Web
47
Social web
47
Consumer behaviour
33
Konsumentenverhalten
33
Beziehungsmarketing
29
Marketing management
29
Marketingmanagement
29
Relationship marketing
29
Innovation
28
Online-Marketing
27
New product development
21
Produktentwicklung
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Innovation management
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Innovationsmanagement
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Betriebliche Wertschöpfung
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Value creation
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Brand management
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Markenführung
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Customer integration
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Kundenintegration
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social media
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Online retailing
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Online-Handel
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Brand image
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market orientation
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Gerechtigkeit
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KMU
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SME
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Viral marketing
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Almubarak, Alanoud F.
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Bang, Nguyen
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Journal of strategic marketing
Journal of business research : JBR
198
International journal of internet marketing and advertising : IJIMA
111
Journal of retailing and consumer services
103
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
65
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
International journal of advertising : the review of marketing communications
61
Journal of marketing communications
60
Industrial marketing management : the international journal for industrial and high-tech firms
59
Technological forecasting & social change : an international journal
58
Journal of promotion management : innovations in planning and applied research
55
Tourism management : research, policies, practice
51
Business horizons
47
Information systems research : ISR
46
International journal of hospitality management
46
The journal of product & brand management
43
Cogent business & management
41
Journal of internet commerce
41
Journal of management information systems : JMIS
39
International journal of electronic marketing and retailing : IJEMR
37
International journal of technology marketing : IJTMkt
37
SpringerLink / Bücher
35
Marketing intelligence & planning
34
Springer eBook Collection
34
Electronic commerce research
32
The journal of brand management : an international journal
31
International journal of business information systems : IJBIS
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Journal of travel and tourism marketing
28
International journal of contemporary hospitality management
27
Journal of electronic commerce research : JECR
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of hospitality marketing & management
26
Journal of marketing
26
Journal of marketing management : MM
26
Journal of advertising research
25
Journal of the Academy of Marketing Science
25
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
24
International journal of e-business research : an official publication of the Information Resources Management Association
24
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ECONIS (ZBW)
27
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1
Conceptualising a digital orientation : antecedents of supporting SME performance in the digital economy
Quinton, Sarah
;
Canhoto, Ana Isabel Domingos
; …
- In:
Journal of strategic marketing
26
(
2018
)
5
,
pp. 427-439
Persistent link: https://www.econbiz.de/10011903384
Saved in:
2
Mobile advertising to Digital Natives : preferences on content, style, personalization, and functionality
Smith, Katherine Taken
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10012202444
Saved in:
3
Exploring the role of the online customer experience in firms' multi-channel strategy : an empirical analysis of the retail banking services sector
Klaus, Philipp
;
Bang, Nguyen
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 429-442
Persistent link: https://www.econbiz.de/10009781100
Saved in:
4
Editorial: Social media's impact on market segmentation and CRM
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 391-393
Persistent link: https://www.econbiz.de/10009781117
Saved in:
5
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
6
Social media engagement behaviour : a uses and gratifications perspective
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
;
Goodman, Steve
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 261-277
Persistent link: https://www.econbiz.de/10011591971
Saved in:
7
Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian
;
Wilson, Bradley
;
Horbel, Chris
; …
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
Saved in:
8
How online reviews create social network value : the role of feedback versus individual motivation
MacIntyre, Shelby H.
;
McQuarrie, Edward F.
;
Shanmugam, Ravi
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 295-310
Persistent link: https://www.econbiz.de/10011592001
Saved in:
9
Credibility of information in online communities
Hajli, M. Nick
;
Sims, Julian
;
Featherman, Mauricio
; …
- In:
Journal of strategic marketing
23
(
2015
)
3
,
pp. 238-253
Persistent link: https://www.econbiz.de/10011300845
Saved in:
10
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
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