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~isPartOf:"Journal of strategic marketing"
~subject:"Kundenzufriedenheit"
~subject:"Marketingmanagement"
~subject:"brand attachment"
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Kundenzufriedenheit
Marketingmanagement
brand attachment
Brand image
59
Markenimage
59
Brand management
46
Markenführung
46
Consumer behaviour
44
Konsumentenverhalten
44
Brand
23
Markenartikel
23
Beziehungsmarketing
16
Relationship marketing
16
Marketing management
8
Customer satisfaction
7
Social Web
6
Social web
6
Internet marketing
5
Online-Marketing
5
brand equity
5
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Designation of origin
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Herkunftsbezeichnung
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Internationales Marketing
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Performance measurement
3
Performance-Messung
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Structural equation model
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Strukturgleichungsmodell
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Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Amawate, Vibhas
1
Andriopoulos, Constantine
1
Anees-ur-Rehman, Muhammad
1
Apostolos, Giovanis
1
Banerjee, Shubhomoy
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Bang, Nguyen
1
Burke, Sandra J.
1
Casselman, R. Mitch
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Chanavat, Nicolas
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Chen, Junsong
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Davari, Arezoo
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Deb, Madhurima
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Ekinici, Yuksel
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Gotsi, Manto
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Hirvonen, Saku
1
Horbel, Chris
1
Japutra, Arnold
1
Johnston, Wesley James
1
Konstantoulaki, Kleopatra
1
Kostopoulos, Ioannis
1
Laukkanen, Tommi
1
Lohan, Amanish
1
Lopez, Carmen
1
Martinent, Guillaume
1
Massi, Marta
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Melewar, T. C.
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Nadeau, John
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Piancatelli, Chiara
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Popp, Bastian
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Poulis, Athanasios
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Ratnakaram, Sunitha
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Rizomyliotis, Ioannis
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Sharma, Vinay Kumar
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Simkin, Lyndon
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Srivastava, Rajesh K.
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Strutton, David
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Vocino, Andrea
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Journal of strategic marketing
Journal of business research : JBR
57
The journal of brand management : an international journal
38
The journal of product & brand management
34
Journal of retailing and consumer services
33
European journal of marketing : EJM
19
International journal of hospitality management
19
Journal of travel and tourism marketing
18
Cogent business & management
14
Journal of marketing communications
14
Journal of hospitality marketing & management
13
Journal of the Academy of Marketing Science
13
Journal of marketing management : MM
12
Psychology & marketing
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of internet marketing and advertising : IJIMA
11
International journal of contemporary hospitality management
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Asia Pacific journal of marketing and logistics
9
Journal of marketing
9
The marketing review
9
Tourism management : research, policies, practice
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of promotion management : innovations in planning and applied research
8
Global business review
7
International marketing review
7
International review on public and non-profit marketing
7
Marketing intelligence & planning
7
Services marketing quarterly
7
The journal of services marketing
7
EuroMed journal of business
6
European research studies
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of business ethics : JOBE
6
Journal of destination marketing & management
6
Journal of fashion marketing and management
6
Journal of global marketing
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing for higher education
6
Journal of vacation marketing
6
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ECONIS (ZBW)
16
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1
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16
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date (oldest first)
1
Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian
;
Wilson, Bradley
;
Horbel, Chris
; …
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
Saved in:
2
Exploring brand attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
3
Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo
;
Strutton, David
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
Saved in:
4
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
5
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
6
Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry
Rizomyliotis, Ioannis
;
Poulis, Athanasios
;
Apostolos, …
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012202791
Saved in:
7
Competitive advantage with new product development : implications for life cycle theory
Nadeau, John
;
Casselman, R. Mitch
- In:
Journal of strategic marketing
16
(
2008
)
5
,
pp. 401-411
Persistent link: https://www.econbiz.de/10003797202
Saved in:
8
Competitive positioning strenght : market measurement
Burke, Sandra J.
- In:
Journal of strategic marketing
19
(
2011
)
5
,
pp. 421-428
Persistent link: https://www.econbiz.de/10009314488
Saved in:
9
A framework of brand likeability : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Melewar, T. C.
;
Chen, Junsong
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 368-390
Persistent link: https://www.econbiz.de/10009776269
Saved in:
10
Brand orientation in small firms : an empirical test of the impact of brand performance
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10010259208
Saved in:
1
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