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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Springer eBook Collection"
~person:"Keller, Kevin Lane"
~person:"Sakkthivel, A. M."
~type:"article"
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Journal of the Academy of Marketing Science
Springer eBook Collection
The journal of brand management : an international journal
5
Measuring and managing brands
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Brand management ; Vol. 2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of marketing communications
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Marketing letters : a journal of research in marketing
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AMS review : official publication of the Academy of Marketing Science
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Brand management ; Vol. 1
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Business-to-business brand management : theory, research and executive case study exercises
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European journal of marketing : EJM
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Financial Times handbook of management
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Handbook of business-to-business marketing
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International journal of advertising : the review of marketing communications
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Journal of international marketing
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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Marketing-mix strategies - product strategy and promotion strategy
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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The evolution of integrated marketing communications : the customer-driven marketplace
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Understanding the interplay between brand and innovation management : findings and future research directions
Brexendorf, Tim Oliver
;
Bayus, Barry L.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 548-557
Persistent link: https://www.econbiz.de/10011340285
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2
Introduction to the special section "brand and innovation interdependency"
Bayus, Barry L.
;
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 545-547
Persistent link: https://www.econbiz.de/10011340286
Saved in:
3
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
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