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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Kotler, Philip"
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Kotler, Philip
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Journal of the Academy of Marketing Science
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Does marketing need reform? : fresh perspectives on the future
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Peter Drucker : the grandfather of
marketing
; an interview with Dr. Philip Kotler
Kotler, Philip
;
Gunther, Robert E.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 17-19
Persistent link: https://www.econbiz.de/10003830063
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