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Toward a theory of spirals : the dynamic relationship between organizational pride and customer-oriented behavior
Krämer, Tobias; Weiger, Welf Hermann; Gouthier, … - In: Journal of the Academy of Marketing Science 48 (2020) 6, pp. 1095-1115
Persistent link: https://www.econbiz.de/10012386866
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Markets as networks : implications for strategy-making
Johanson, Jan; Vahlne, Jan-Erik - In: Journal of the Academy of Marketing Science 39 (2011) 4, pp. 484-491
Persistent link: https://www.econbiz.de/10009297219
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Perceived marketing-sales relationship effectiveness : a matter of justice
Hulland, John; Nenkov, Gergana Y.; Barclay, Donald W. - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 450-467
Persistent link: https://www.econbiz.de/10009548612
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Effects of work-family interface conflicts on salesperson behaviors : a double-edged sword
Miao, C. Fred; Wang, Guangping - In: Journal of the Academy of Marketing Science 45 (2017) 5, pp. 762-783
Persistent link: https://www.econbiz.de/10011772388
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Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.; Scheer, Lisa K.; Evans, Kenneth R.; … - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 174-190
Persistent link: https://www.econbiz.de/10003725636
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The moderating role of institutional networking in the customer orientation-trust/commitment-performance causal chain in China
Luo, Xueming; Hsu, Maxwell K.; Liu, Sandra S. - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 202-214
Persistent link: https://www.econbiz.de/10003725640
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Customer betrayal and retaliation : when your best customers become your worst enemies
Grégoire, Yany; Fisher, Robert J. - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 247-261
Persistent link: https://www.econbiz.de/10003725646
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Influence of customer participation on creating and sharing of new product value
Fang, Eric; Palmatier, Robert W.; Evans, Kenneth R. - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 322-336
Persistent link: https://www.econbiz.de/10003758818
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Market-based capabilities and financial performance of firms : insights into marketing's contribution to firm value
Ramaswami, Sridhar N.; Srivastava, Rajendra Krishan; … - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 97-116
Persistent link: https://www.econbiz.de/10003850890
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Toward a theory of repeat purchase drivers for consumer services
Paul, Michael; Hennig-Thurau, Thorsten; Gremler, Dwayne D. - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 215-237
Persistent link: https://www.econbiz.de/10003851360