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Innovation: a thorough review of the various perspectives
Christofi, Michael; Leonidou, Erasmia; Vrontis, Demetris - In: Management innovation and entrepreneurship : a global …, (pp. 92-110). 2015
Persistent link: https://www.econbiz.de/10011554614
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Innovation management for retailing : from clients' to sellers' perspective for competing
Pantano, Eleonora; Viassone, Milena; Vrontis, Demetris - In: Management innovation and entrepreneurship : a global …, (pp. 111-128). 2015
Persistent link: https://www.econbiz.de/10011554650
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Buffering out the effects or surface acting when dealing with aggressive customers : a review of the existing literature
Simillidou-Theodosiou, Aspasia; Vrontis, Demetris - In: Management innovation and entrepreneurship : a global …, (pp. 276-299). 2015
Persistent link: https://www.econbiz.de/10011555302
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Universal recognition for the need of marketing of universities
El Nemar, Sam; Vrontis, Demetris - In: Management innovation and entrepreneurship : a global …, (pp. 300-322). 2015
Persistent link: https://www.econbiz.de/10011555336