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Dynamic experiments for estimating preferences : an adaptive method of eliciting time and risk parameters
Toubia, Olivier; Johnson, Eric J.; Evgeniou, Theodoros; … - In: Management science : journal of the Institute for … 59 (2013) 3, pp. 613-640
Persistent link: https://www.econbiz.de/10009731249
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Behavior-based advertising
Shen, Qiaowei; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
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Translated attributes as choice architecture : aligning objectives and choices through decision signposts
Ungemach, Christoph; Camilleri, Adrian R.; Johnson, Eric J. - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2445-2459
Persistent link: https://www.econbiz.de/10011874356
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Following the customers : dynamic competitive repositioning
Ning, Z. Eddie; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
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Strategic entry before demand takes off
Shen, Qiaowei; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 56 (2010) 8, pp. 1259-1271
Persistent link: https://www.econbiz.de/10008653733