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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Viral marketing"
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Viral marketing
Innovation
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Aral, Sinan
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
86
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of marketing communications
33
Tourism management : research, policies, practice
32
Information systems research : ISR
31
International journal of hospitality management
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of management information systems : JMIS
24
International journal of advertising : the review of marketing communications
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Journal of marketing
21
Electronic commerce research
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of hospitality marketing & management
19
Psychology & marketing
19
Journal of electronic commerce research : JECR
18
The journal of product & brand management
18
International journal of contemporary hospitality management
17
International journal of electronic marketing and retailing : IJEMR
17
Journal of marketing management : MM
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing research : JMR
16
Journal of promotion management : innovations in planning and applied research
16
Journal of travel and tourism marketing
16
Technological forecasting & social change : an international journal
16
International journal of consumer studies
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Business horizons
13
Journal of advertising research
13
Journal of internet commerce
13
International journal of business information systems : IJBIS
12
Journal of the Academy of Marketing Science
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
European journal of marketing : EJM
11
International journal of technology marketing : IJTMkt
11
The journal of services marketing
11
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ECONIS (ZBW)
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1
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
2
The structural virality of online diffusion
Goel, Sharad
;
Anderson, Ashton
;
Hofman, Jake
;
Watts, …
- In:
Management science : journal of the Institute for …
62
(
2016
)
1
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011432943
Saved in:
3
Do I follow my friends or the crowd? : information cascades in online movie ratings
Lee, Young-Jin
;
Hosanagar, Kartik
;
Tan, Yong
- In:
Management science : journal of the Institute for …
61
(
2015
)
9
,
pp. 2241-2258
Persistent link: https://www.econbiz.de/10011372429
Saved in:
4
Influence of social media emotional word of mouth on institutional investors' decisions and firm value
Nguyen, Hang
;
Calantone, Roger J.
;
Krishnan, Ranjani
- In:
Management science : journal of the Institute for …
66
(
2020
)
2
,
pp. 887-910
Persistent link: https://www.econbiz.de/10012213249
Saved in:
5
Does piracy create online word of mouth? : an empirical analysis in the movie industry
Lu, Shijie
;
Wang, Xin
;
Bendle, Neil T.
- In:
Management science : journal of the Institute for …
66
(
2020
)
5
,
pp. 2140-2162
Persistent link: https://www.econbiz.de/10012234779
Saved in:
6
Bring a friend! : privately or publicly?
Carroni, Elias
;
Pin, Paolo
;
Righi, Simone
- In:
Management science : journal of the Institute for …
66
(
2020
)
5
,
pp. 2269-2290
Persistent link: https://www.econbiz.de/10012234795
Saved in:
7
Dynamic pricing in social networks : the word-of-mouth effect
Ajorlou, Amir
;
Jadbabaie, Ali
;
Kakhbod, Ali
- In:
Management science : journal of the Institute for …
64
(
2018
)
2
,
pp. 971-979
Persistent link: https://www.econbiz.de/10011823162
Saved in:
8
Stimulating online reviews by combining financial incentives and social norms
Burtch, Gordon
;
Hong, Yili
;
Bapna, Ravi
;
Griskevicius, …
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2065-2082
Persistent link: https://www.econbiz.de/10011873959
Saved in:
9
Personal and social usage : the origins of active customers and ways to keep them engaged
Lee, Clarence
;
Ofek, Elie
;
Steenburgh, Thomas J.
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2473-2495
Persistent link: https://www.econbiz.de/10011878929
Saved in:
10
Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun
;
Hosanagar, Kartik
;
Nair, Harikesh
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
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