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~isPartOf:"Marketing communication : new approaches, technologies, and styles"
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~subject:"Kommunikation"
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Kommunikation
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Marketing communication : new approaches, technologies, and styles
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essentials
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Digitalisierung und Kommunikation : Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation
Stumpf, Marcus
(
ed.
)
-
Interdisziplinäre Tagung des Forschungsnetzwerkes …
-
2019
Persistent link: https://www.econbiz.de/10012025135
Saved in:
2
Marketing
- und Kommunikationstrends : Interviewstudie zur Akzeptanz bei Digital Immigrants und Digital Natives
Kochhan, Christoph
;
Elsässer, Anne
;
Hachenberg, Michael
-
2020
Persistent link: https://www.econbiz.de/10012226971
Saved in:
3
Optimierte Zielgruppenansprache : werbende Kommunikation im Spannungsfeld von Kulturen und Stakeholder-Interessen
Schmidt, Christopher M.
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009743892
Saved in:
4
Electronic
marketing
and
marketing
communications: the role of technology
O'Connor, John
;
Galvin, Eamonn
;
Evans, Martin
- In:
Marketing communication : new approaches, technologies, …
,
(pp. 133-153)
.
2005
Persistent link: https://www.econbiz.de/10003247656
Saved in:
5
Recent developments in below-the-line
marketing
communications
Fill, Chris
- In:
Marketing communication : new approaches, technologies, …
,
(pp. 154-174)
.
2005
Persistent link: https://www.econbiz.de/10003247661
Saved in:
6
Marketing
communications in a postmodern world
Firat, A. Fuat
;
Christensen, Lars Thøger
- In:
Marketing communication : new approaches, technologies, …
,
(pp. 215-235)
.
2005
Persistent link: https://www.econbiz.de/10003247677
Saved in:
7
The communication of
marketing
: a critical analysis of discursive practice
Brownlie, Douglas
;
Saren, Michael
- In:
Marketing communication : new approaches, technologies, …
,
(pp. 278-296)
.
2005
Persistent link: https://www.econbiz.de/10003247710
Saved in:
8
Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
Nielsen, Martin
(
ed.
);
Grove Ditlevsen, Marianne
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014418106
Saved in:
9
Conference proceedings Trends in Business Communication 2020
Schneckenleitner, Peter
(
ed.
);
Reitberger, Wolfgang
(
ed.
); …
-
Trends in Business Communication <Veranstaltung> <8., …
-
2021
Persistent link: https://www.econbiz.de/10012503522
Saved in:
10
User-oriented appropriateness : a theoretical model of written text on facebook for improved PR communication
Gust, Benjamin
-
2020
Persistent link: https://www.econbiz.de/10012210631
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